NDA Project
An International Power Utility Website —
3 Levels of Carousel Homepage Banners
To attract investors and generate interest in the power business, it is important to provide them with a comprehensive overview of the industry and global market trends, while also demonstrating a commitment to ongoing growth and expansion.
![](https://static.wixstatic.com/media/accc57_b899a371ffd4486896a4ad2b8508aff7~mv2.png/v1/fill/w_541,h_320,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_b899a371ffd4486896a4ad2b8508aff7~mv2.png)
About.
Role
Product Designer
Timeline
Apr 22 — Apr 23
Tools & Relevant systems
Figma, Miro, Invision, Adobe Premiere Pro
Project Overview
To convey the global business and commitment to sustainability. Our team was tasked with redesigning the website for an integrated electric utility company. We proposed a number of ideas and worked closely with clients to refine the design with key information presented in a way that builds trust with investors.
**All logos are blurring out due to copyright issue**
I learned lots from Generated ideas → Studies & Researches → Homepage & Inner page template design → Back & Forth x1000 on Homepage carousel banner → NOW LAUNCHED.
Meeting clients' requirements was challenging, but it provided me with valuable insights into the complex network of stakeholders involved in the process.
Problem Statement
How can we demonstrate to investors that our business is growing and impactful?
Early Stage.
In the early stage, our clients want us to provide some Homepage options without any consolidate concept
![Early stage - Option A.png](https://static.wixstatic.com/media/accc57_d0094507bd164e958889a023a23163b5~mv2.png/v1/fill/w_356,h_590,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Early%20stage%20-%20Option%20A.png)
![](https://static.wixstatic.com/media/accc57_e4a2361048db48d184199b6c6c4a812e~mv2.png/v1/fill/w_520,h_325,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_e4a2361048db48d184199b6c6c4a812e~mv2.png)
![Early stage - Option B.png](https://static.wixstatic.com/media/accc57_ae339d71026e43438f307e6cfa651396~mv2.png/v1/fill/w_500,h_519,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Early%20stage%20-%20Option%20B.png)
After considering several options, they chose to move forward with OPTION 3
![](https://static.wixstatic.com/media/accc57_2b82ecac14de44dfbd20573d333bcb24~mv2.png/v1/fill/w_491,h_307,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_2b82ecac14de44dfbd20573d333bcb24~mv2.png)
![](https://static.wixstatic.com/media/accc57_ba41e6cd12c543dba63091186c319141~mv2.png/v1/fill/w_592,h_499,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_ba41e6cd12c543dba63091186c319141~mv2.png)
Little step forward.
Our clients have begun to provide us with their comments and express what they are looking for
![](https://static.wixstatic.com/media/accc57_90743326b0c8406f908f9cbd617a18b4~mv2.png/v1/fill/w_599,h_330,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_90743326b0c8406f908f9cbd617a18b4~mv2.png)
Studies.
![](https://static.wixstatic.com/media/accc57_86fe347e2c8342e8bf467320faacc5b6~mv2.png/v1/fill/w_599,h_395,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_86fe347e2c8342e8bf467320faacc5b6~mv2.png)
Ideations.
Carousel Banner
-
Highlighting 9 countries from different continents, with each banner linking to investment information data for further exploration
-
Creating a clean and modern design with a strong focus on user experience, making it easy for investors to find the information they need and build trust in the company
Use a three-level banner and include investment details on the first screen for quick reference
1. Click the continent box →
2. Select your interested company under the country/city →
3. Check out the company brief and key datas, such as establish date, total electricity generating capacity, % of interest, etc
![](https://static.wixstatic.com/media/accc57_d9a0ef81338a4944a23f64d1cbe06819~mv2.png/v1/fill/w_965,h_445,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_d9a0ef81338a4944a23f64d1cbe06819~mv2.png)
Sustainability.
![](https://static.wixstatic.com/media/accc57_f657e738d1544827b0bd38f53e7b974e~mv2.png/v1/fill/w_191,h_413,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_f657e738d1544827b0bd38f53e7b974e~mv2.png)
![](https://static.wixstatic.com/media/accc57_a246cd23ec914ea8aa456145a2219aaf~mv2.png/v1/fill/w_191,h_413,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_a246cd23ec914ea8aa456145a2219aaf~mv2.png)
![](https://static.wixstatic.com/media/accc57_b5bc69d590cb46c8a667f1ebba823fca~mv2.png/v1/fill/w_479,h_725,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_b5bc69d590cb46c8a667f1ebba823fca~mv2.png)
Prototypes.
To be updated!
What if...
the business expand to a new continent in addition to the existing five continents someday?
![](https://static.wixstatic.com/media/accc57_7fb87dfeaf054771b1fc36c1bffa4708~mv2.png/v1/fill/w_735,h_237,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/accc57_7fb87dfeaf054771b1fc36c1bffa4708~mv2.png)